The result of the project “artery”, responsible for Cervera Catalan Capital of Culture 2019, has presented, Thursday 14 November, exposure proposals, where recovery poses a public space.
The aim of the initiative is the revitalization of this main artery of the capital of Segarra, currently hard closed shops. the project, that aims to transform and revitalize these establishments and its surroundings, consists of several interventions in the former Pastry Puig and tailor Boots, the Model (Cal Drywall), Cal Sant Pere or in the main street.
The group of students of the Municipal School of Art Leandre Cristòfol in Lleida this morning some of the initiatives, as a net hanging on Main Street that recreates a 'rain' of books, a dark room in the same space that explains the beginnings of photography or installations·installation with a deer (animal that gives rise to the term Cervera) in the Plaza de Santa Ana.
The opening ceremony is attended by the head of Cervera paer, Ramon Augé; the director of the Municipal School of Art Leandre Cristòfol, Marta Pallarés; Students and teachers ofSchool Municipal Art Leandre Cristòfol in Lleida; Councilor for Education, Xavier Gras, i Councilor of Tourism of the Town Council of Cervera, Roser Segura; Councilor of Commerce of the City of Lleida, Marta Gispert; and co-curators of Cervera Catalan Capital of Culture 2019, Carmen Bergés, Marc Balcells Comas and Estefania.
‘Artery 'proposes a project is to design and carry out an artistic intervention in the foreign and / or facades of buildings and disused commercial and street furniture to revitalize, dignity and regain the main street of the city of Cervera. From an artistic intervention, visual advertising outside the public road is intended to give visibility, So shopping street, at the same time strengthening and dignifying this ancient route, and obtaining a transformation of this urban space, and reference symbol and Cervera Cervera.
The students who participated in the project 'artery' they have with the common goal ofuse and reflect on how art and creativityt, message fits into structural contexts, social and historical street of Cervera. The ultimate goal is that students' ideas and promote a conducive urban transformation through an open space for creativity.
Communicating information provided by Good Press (Press Service CCCC2019).